Client Success Story: Transforming the Center for Hearing & Deaf Services Brand
Visit www.hdscenter.org to learn more!
At Queenside Ventures, our mission is to empower organizations to thrive in the digital age, and our partnership with the Center for Hearing & Deaf Services (HDS) exemplifies this vision. Through a comprehensive rebranding effort, including a new website, updated logo, and robust social media strategy, we’ve helped HDS redefine their presence and amplify their impact.
Building a Future-Ready Brand
Nonprofits often face challenges in adopting modern marketing tools and strategies due to resource constraints. HDS President & CEO Amy Hart captured this perfectly: “Queenside has the ability to take you into the future, to build the channels everybody relies on now which non-profits have been slow to adopt because it costs money and it’s an investment. But it’s an investment in the future.”
Our collaboration began with reimagining HDS’s brand identity. From an updated logo to a sleek, user-friendly website, we aimed to capture the essence of HDS’s mission while making it accessible to a wider audience. The website now features a form submission tool, which has become an invaluable resource for individuals seeking information or services. This tool alone has significantly increased engagement and streamlined client communication.
Social Media That Connects and Converts
In today’s digital landscape, social media is a vital connector between organizations and their communities. HDS had limited traction on platforms like LinkedIn and Facebook prior to our partnership. Amy Hart noted, “We are getting traffic on our LinkedIn page which we didn’t have before. Tons of involvement with our Facebook page so yeah we’re definitely seeing the difference.”
Our team worked closely with HDS to create engaging content and strategies tailored to their audience. The results speak for themselves: increased visibility, improved engagement metrics, and a stronger connection with their community.
A Newsletter That Keeps People Engaged
Beyond social media, we developed a monthly newsletter for HDS featuring concise, engaging articles that keep stakeholders informed and connected. The response has been overwhelmingly positive, with high engagement rates showcasing the value of consistent communication.
A Full-Service Partnership
Amy Hart’s words highlight the depth of our partnership: “Queenside is in effect our ‘staff person.’ Their responsiveness is really important to us. I can just fire off an email to Ashley and she deals with whatever we need done.”
From designing brochures to managing social media channels and creating marketing materials, Queenside Ventures has become an extension of HDS’s team.
Amplifying Awareness and Impact
Our work with HDS has not only enhanced their brand but also broadened their reach. “We now have all these media channels open and available,” Amy explained. “It’s helping us get our name out there, getting people to know who we are, what we do, and what services we offer.”
For a specialty agency like HDS, visibility is critical. Through strategic marketing and innovative tools, we’ve helped them attract both those actively seeking their services and individuals who “just stumbled across us.”
Investing in the Future
As Amy eloquently puts it, “Queenside is definitely a good option for folks looking to grow their profiles or upgrade their marketing.” This partnership is a testament to how strategic investments in branding and digital presence can unlock new opportunities for nonprofits.
At Queenside Ventures, we’re proud to play a role in helping the Center for Hearing & Deaf Services serve their community more effectively and reach new heights. Together, we’re not just growing channels — we’re creating them.
