Designing Success: A Deep Dive into Brand Innovation with Becca Levian of Skye High Interactive
About the Episode
In this episode of Queen Me!, Becca Levian, founder and creative director of Skye High Interactive, shares her journey from a career in elementary special education to establishing her own web design and visual brand strategy agency. Becca discusses the transition, the importance of building relationships, the process of branding and website design, and offers advice for those starting in the field.
Key Takeaways
Transitioning from a career in special education to web design, Becca emphasizes the importance of following one's passion and learning on the job.
Building a client base through referrals and community groups like Hey Mama Co. played a crucial role in the early success of Skye High Interactive.
Providing exceptional customer service and creating a positive experience for clients are key to generating positive word-of-mouth referrals.
The branding and website design process involves extensive strategy, taking about five months to capture the essence and personality of the client.
Understanding the client's brand and creating a unique visual identity that aligns with their values and personality is essential in the design process.
The choice of website platform depends on the designer's expertise and the client's needs, with a preference for Squarespace and WordPress.
Starting with a template can be a lower barrier to entry for new designers, emphasizing the importance of finding industry-specific templates.
Seeking critique and feedback from mentors and design communities is valuable for refining skills and improving design work.
Persistence, perseverance, and a good attitude are crucial for success in the design field, along with not taking critique personally.
Dive Deeper
Website: https://www.skyehighinteractive.com/
LinkedIn: https://www.linkedin.com/in/beccalevian/
