Eleni McCready on Branding Lilly
About the Episode
In this episode of Queen Me!, we talk with Eleni McCready about her journey and experiences in branding and marketing for a national brand. We discuss the importance of mentorship, staying informed on industry trends, and the balance between personal life and a demanding career.
Key Takeaways
Eleni shares her journey from starting as a copywriter to transitioning into marketing, highlighting the value of mentorship and learning opportunities.
Mentorship emerged organically for Eleni hrough connections and respect, emphasizing the importance of trust in these relationships.
Daily responsibilities include monitoring brand and business performance, staying updated on social channels, and industry trends.
Eleni emphasizes the importance of staying connected to the industry and adapting to new trends and challenges.
The role of social media in building a community around a brand is crucial, focusing on engaging with passionate and loyal customers.
Creating meaningful memories for customers is highlighted as a key aspect of brand loyalty and impact.
The best advice received includes prioritizing tasks, being open-minded, and fostering creativity.
Balancing motherhood with a senior role involves setting boundaries, finding supportive work environments, and being a role model for working mothers.
Eleni encourages reaching out for guidance and support through platforms like LinkedIn, emphasizing the importance of networking and community support.
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