From Legal Paths to Liquid Triumphs: Mara Smith's Journey with Inspiro Tequila
About the Episode
In this episode of Queen Me, we interview Mara Smith, founder of Inspiro Tequila, a clean, additive-free tequila brand. Mara shares her journey from being a lawyer to entrepreneurship, emphasizing the skills gained as a stay-at-home mom, the importance of thorough research, and the challenges of starting a business during the pandemic.
Key Takeaways
Mara Smith transitioned from a career in law and corporate strategy to founding Inspiro Tequilla, motivated by her experiences and a desire to create a female-centric tequila brand.
Skills such as multitasking, problem-solving, and adaptability, honed while being a stay-at-home mom, were crucial in Mara's success as a founder.
Mara's legal background and strategic thinking were instrumental in navigating the spirits industry's regulations and conducting in-depth research for her startup.
The process of turning an idea into a product involved immersing herself in the spirits industry, understanding production methodologies, and the importance of a supportive community.
Facing and overcoming challenges, such as managing remote production during COVID-19, highlighted the importance of passion and resilience in entrepreneurship.
Mara emphasizes the significance of self-reflection, continuous education, and being well-versed in business aspects as key to founding a successful company.
Supporting and uplifting other women in business is a core motivation for Mara, helping her overcome imposter syndrome and embody confidence.
Dive Deeper
Website: https://inspirotequila.com/
